New Delhi, India— Indian classical music, a genre deeply rooted in the country’s cultural heritage, is experiencing a resurgence among younger audiences. This revival is being fueled by innovative digital platforms and streaming services, bridging the gap between tradition and modernity.
Streaming Platforms Drive Youth Engagement
The rise of streaming platforms likeSpotify,Gaana, andApple Musichas made classical music more accessible to the younger generation. According to a report bySpotify India, streams of Indian classical tracks grew by35% in 2024, with a significant share of listeners aged18-25. Popular tracks by stalwarts likePandit Ravi Shankar,Ustad Zakir Hussain, andMS Subbulakshmidominate curated playlists that attract millions of young listeners monthly.
Platforms are also spotlighting contemporary artists likeKaushiki ChakrabortyandAnoushka Shankar, who blend traditional techniques with modern sensibilities, appealing to younger, tech-savvy audiences.
Interactive Learning Tools and Online Masterclasses
Apps likeRiyazandTaalMatrixare gamifying the learning process, enabling users to practice ragas, talas, and rhythm patterns interactively. Initiatives such asAR Rahman’s Qyuki Music Academyand online masterclasses by theSangeet Natak Akademiprovide aspiring musicians with access to expert guidance.
Educational institutions are also leveraging digital tools to introduce classical music into curricula, sparking interest in ragas and gharanas among students.
Hybrid Concerts Expand Reach
With the rise of hybrid formats, live performances are no longer limited to physical venues. Iconic events like theSawai Gandharva Bhimsen Mahotsavand performances atShanmukhananda Hallin Mumbai are now streamed live, enabling global access. These digital events attract younger audiences who may not have otherwise engaged with the genre.
Preserving Heritage, Inspiring a Generation
This revival reflects a broader trend of cultural rediscovery, where technology is preserving India’s musical heritage while making it relevant for the modern age. As digital platforms continue to innovate, Indian classical music is poised to capture the hearts of a new generation.
